Consisting of approximately 45 million people, the U.S. Hispanic community is the largest ethnic minority in the country and is growing three times faster than the general U.S. population. Furthermore, the Hispanic community has a strong demand for wireless ILD services and account for more than half of total U.S. consumer spending growth.
TúYo is uniquely positioned to deliver a Hispanic-targeted wireless service, leveraging the in-segment distribution capabilities and global network of IDT, its parent company, which terminates almost 10 billion minutes annually to Latin America and boasts a customer base of approximately 6.5 million Hispanic customers in the U.S. IDT is a leading low-cost provider of international long distance (ILD) services and sells more than one million pre-paid, IDT-branded calling cards per day in the U.S.
The Hispanic Community is not new to IDT. IDT has been providing products and services catered to the communication needs of this community for about 10 years.
IDT...
- Sells 235 MM prepaid calling cards/year to Hispanic customers.
- Has an estimated customer base of 6.5 MM "unique" Hispanic customers (callers).
- Enjoys 50% market share among Hispanics (calling card business).
- Has a "Bodegas" network of 300K POS (Point-of-Sales).
- Completes 750 MM+ calls to Latin America/year.
- Terminates almost 10 billion minutes to Latin America (more than any other carrier).
Through IDT, TúYo has unmatched access to Hispanic-targeted distribution, covering a variety of relevant channels including: (i) more than 300,000 Hispanic convenience stores and bodegas; (ii) approximately 50,000 doors via relationships with national retail chains; and (iii) several leading wireless wholesale distributors. In addition, in the third quarter of 2006, TúYo plans to launch a 23-store trial with Sam?s Clubs in locations with dense Hispanic populations.